Role Summary

You will report to the Global VP of Marketing and lead Brand and Communications for Herspiegel Consulting and group of brands. This is a broad but hands-on role covering brand strategy, design governance, PR/media relations, social media, events, and internal communications. With the support of a Marketing Executive, this role ensures the brand is commercialized across multiple service lines and channels, codified through a practical playbook, and consistently executed internally and externally to drive organic growth, brand preference, and employee engagement.

Key Responsibilities

Brand Strategy & Commercialisation:

·        Translate corporate strategy into a differentiated brand positioning and messaging architecture across segments/regions. Leverage brand to drive cross-selling opportunities and accelerate organic growth.

·        Own the brand narrative and proof points including customer value stories

·        Drive brand campaigns and co-marketing programs that convert awareness into pipeline and share-of-wallet.

·        Establish KPIs for brand health (awareness, preference, NPS, share of voice) and commercial impact (MQLs influenced, pipeline attributed).

Brand Playbook & Design Governance

·        Maintain a Brand Playbook (visual identity, tone of voice, messaging hierarchy, templates, accessibility guidelines).

·        Lead design standards across web, product marketing assets, sales collateral, video, and events.

·        Manage agency partners and designers; set SLAs, QA standards, and vendor evaluation criteria.

·        Implement brand compliance processes: reviews, approvals, and training for marketing, sales, and regional teams.

PR / Media Relations

·        Create a new earned media strategy, spokesperson prep, media training, and executive visibility.

·        Develop a proactive newsroom calendar: product launches, customer stories, analyst relations, corporate announcements, ESG/CSR.

·        Manage PR agency(ies); set measurable outcomes (SOV, tier 1 coverage, message pull-through, backlink authority).

·        Monitor and manage issues/crisis communications with Legal/HR; maintain reactive Q&A and escalation playbooks.

Events & Experiences

·        Lead the events strategy (flagship conferences, regional roadshows, partner events, webinars).

·        Align event content with brand narrative, product strategy, and demand-gen goals; define pre/during/post activation plans.

·        Own event design standards and measurement (registrations, engagement, MQLs, influenced pipeline, cost per lead).

·        Negotiate venues/vendors; manage production budgets and on-site operations.

Social Media & Community

·        Own organic social strategy, editorial calendar, and channel governance across LinkedIn, X, YouTube, etc.

·        Establish executive social programs (thought leadership, POV threads, video snippets) and employee advocacy guidelines.

·        Integrate social listening and UGC/community activation; coordinate with Customer Marketing for advocacy.

·        Define metrics: reach, engagement rate, traffic quality, content-assisted pipeline, sentiment.

Internal Communications

·        Partner with HR on culture, change communications, leadership messaging, and employer brand alignment.

·        Build a cadence for Townhalls, leadership letters, integration comms and other key internal advocacy initiatives.

·        Maintain IC toolkits: templates, channels (intranet, email, Teams), tone guidelines, and accessibility.

·        Measure IC effectiveness: open rates, engagement, employee sentiment, manager cascade completeness.

Budget & Team Scope

·        Manages a blended budget across PR, creative/design, social, and events; responsible for vendor selection and ROI.

·        Line management for 1 specialist (e.g., PR Lead, Social Manager, Designer, Events Manager)

Success Metrics / KPIs

·        Brand Health: unaided/aided awareness, preference, SOV, message resonance

·        Commercial Impact: MQLs influenced, opps/pipeline attributed, CPL at events, content-assisted revenue

·        PR Outcomes: tier 1 hits, message pull through %, backlink authority, analyst mentions

·        Social Performance: engagement rate, CTR to high intent pages, share of voice, sentiment

·        IC Effectiveness: employee engagement scores, cascade compliance, time-to-understanding during change

·        Operational Excellence: on-time delivery, budget adherence, agency performance, playbook adoption

Competencies & Skills

·        Strategic & Commercial: connects brand to revenue, builds business cases, sets measurable OKRs.

·        Leadership: cross-functional influence, executive presence, vendor management.

·        Creative & Editorial: tone of voice, narrative structure, design literacy, UX awareness.

·        Operational: program management, budget control, governance, process design.

·        Analytical: measurement frameworks, reporting, experimentation.

·        Risk & Reputation: issue/crisis comms readiness.

Qualifications & Experience

Desirable

·        8+ years in brand/communications roles (B2B/B2C), including PR and design governance.

·        Proven track record commercializing brand initiatives into measurable pipeline/demand outcomes.

·        Experience leading agencies and staff in a global, high performing and data-rich environment

·        Strong editorial and storytelling skills; comfortable coaching executives for media and events.

·        Data-driven: familiar with brand tracking, social listening, PR analytics.

·        Bachelor’s degree in Marketing, Communications, or related; MBA or advanced degree a plus.

Tools & Platforms (indicative)

·        Brand/Design: Figma/Adobe CC; DAM systems

·        PR: media databases, newsroom CMS, coverage monitoring tools

·        Social: native platform managers, Sprout/Hootsuite, social listening

·        Events: registration platforms, webinar tools, production vendors

·        IC: Intranet/CMS, email tooling, Teams

·        Analytics: GA4, CRM/marketing automation dashboards, SOV/brand trackers

Logistics

·        Must be eligible to work in the UK

·        Flexible working

·        Hybrid work model, with office in Farringdon, London (2/3 days per week with occasional UK/EU travel for events and internal reviews.)

·        Permanent, full-time role