We’re looking for a dynamic, growth-minded Global VP of Marketing to take our brand, demand generation, and thought-leadership to the next level. This is a high-impact role for a strategic leader who thrives on building momentum, shaping narratives, and turning bold ideas into measurable growth. As the head of marketing, you’ll lead our rebrand, launch campaigns that break through the noise, and fuel the pipeline for our consulting teams.

If you’re equally comfortable setting vision, rolling up your sleeves, and driving results, this role is for you.

Why join FIECON, a Herspeigel company?

We’re entering a new chapter – integrating multiple legacy companies into one bold, unified organisation. It’s fast-paced, full of moving parts, and rich with opportunity. We’re not interested in business-as-usual; we’re building a business that works better for our people, our clients, and the system we support.

This newly created VP-level role is the most senior marketing position at Herspiegel, offering the chance to shape and lead the entire function. You’ll have full ownership of strategy and execution, from guiding a high-profile global rebranding to building a dynamic team that supports business development (e.g. conferences), external communications, recruitment strategy, and PR activities. The role combines autonomy and visibility with the opportunity to collaborate closely across service lines and locations, making it both strategic and hands-on.

• Lead at the top – step into the most senior marketing role at Herspiegel, a brand-new VP position where you’ll shape and own the entire function.
• Strategic impact – take charge of a high-profile global rebrand, define how we show up in the marketplace, and launch campaigns that directly influence growth.
• Autonomy and visibility – enjoy real autonomy, visibility, and the freedom to run initiatives without layers of approval.
• Develop your team – lead a marketing function that drives external communications & PR and support business development
• Collaborative, people-focused culture – join a strong, engaged team where expertise and relationships are at the heart of what we do.
• Diverse scope of work – work across multiple service lines, locations, and topics, keeping the role varied and impactful.
• Innovation and creativity – bring bold ideas to life, experiment with fresh approaches, and leverage AI-powered tools to elevate marketing impact.
• Shape the future – join us at a pivotal moment of growth, with the chance to make your mark and leave a lasting legacy.

What are the key ingredients needed for this role?

Lead the Brand

• Spearhead our rebranding initiative, creating a modern, compelling identity that stands out in the consulting market.
• Build brand equity through smart storytelling, digital presence, and market visibility.
• Engage the cross-functional leadership team for input in development, alignment, and pull-through

Drive Growth

• Own demand generation — design and execute programs that consistently deliver qualified leads and accelerate business development.
• Partner with sales leaders to align marketing with the go-to-market strategy and shorten the path from lead to engagement.
• Track and optimize marketing ROI with a relentless focus on impact.

Create Thought Leadership that Matters

• Turn insights into market-shaping content — white papers, research, podcasts, events, and executive profiles.
• Elevate our leaders as recognized voices in the industry through media, speaking opportunities, and digital channels.
• Develop deep expertise in the firm’s service offerings. Represent Herspiegel’s thought leadership through compelling presentations, publications, and industry events.
• Position the firm as the go-to source for innovative thinking in management consulting.

Launch Breakthrough Campaigns

• Design and lead multi-channel campaigns that generate buzz, awareness, and measurable engagement.
• Harness digital, PR, events, and partnerships to expand reach and strengthen market position.
• Keep us ahead of the curve with fresh, creative approaches to brand and demand marketing.

Lead the Team

• Build and inspire a high-performing marketing team that moves fast and gets results.
• Manage agency partners and vendors to scale impact.
• Engage with the cross-functional delivery team for strategy input, content development, and pull-through.
• Own the marketing budget, balancing creativity with accountability.

Essential qualifications/experience:

• 8+ years of progressive marketing leadership in professional services, consulting, or B2B growth environments.
• Proven record of building pipelines, running integrated campaigns, and delivering measurable business results.
• Experience leading successful rebrands and repositioning efforts.
• Strong thought-leadership and content marketing expertise.
• Experience in professional services marketing, life-sciences a plus.
• Hands-on expertise in digital marketing, automation, analytics, and CRM tools.
• A growth mindset — creative, entrepreneurial, and results-driven.
• Bachelor’s degree in Marketing, Communications, or Business; Masters or MBA a plus.

Logistics

• Must be eligible to work in the UK
• Flexible working
• Hybrid work model, Farringdon or Covent Garden, London offices
• Permanent, full-time role.
• Reports to the Chief Growth Officer (US based)
• Travel between UK and Pennsylvania (quarterly meetings).
• Line management: 3–4 direct + indirect reports (matrix structure)