Role Summary

As a Marketing Executive, you will follow the Marketing strategy to actively implement marketing campaigns and initiatives. Your role involves contributing to the enhancement of brand reputation, lead generation, and the successful execution of various marketing tasks. This position requires a hands-on approach to support both internal and external marketing activities, collaborating closely with cross-functional teams and global service lines as part of a global marketing team with offices in the US, Canada, South America, UK and Europe.

Responsibilities & Requirements

Marketing Process Implementation: Play a pivotal hands-on role in all digital and traditional marketing process execution. Contribute to marketing campaigns to bolster brand reputation and drive lead generation and recruitment (examples include inbound content marketing/thought leadership, conferences, website/social media outreach, careers fairs, and proactive client outreach.)

Success measure: Demonstrating outcomes via an increase in the number of prospects, leads, and sales and hires attributed to the implementation of each tactic (e.g., engagement at ISPOR, social media engagement, recruitment campaigns).

Reporting: Take ownership of reporting on analytics to assess the impact of marketing activities. Regularly update and communicate progress to facilitate continuous improvement.

Success measure: Monthly reporting with up-to-date, accurate data and sources which clearly show analytics against target to assess the impact of marketing activities.

Market Research: Support market research, and client profiling, and ensure that messaging aligns with client needs.

Success measure: Engagement data shows that messaging aligns with client needs.

Collateral and Communication: Create marketing collateral (e.g., branded merchandise, conference materials and recruitment giveaways according to sustainable procurement guidelines. Contribute to client communications e.g. one pager that effectively showcase the company's value, products and services.

Success measure: Positive feedback (proactively collected) from stakeholders that marketing collateral and materials are delivered to budget and required timescales. Client communications receive positive feedback in CSS.

Essential Traits & Skills

• Vision and values: Alignment with, and passionate about our vision and values.

• Creativity: Ability to generate engagement, suggestions, designs and/or ideas to promote products and improve marketing activity.  

• Proactive relationship builder: Proactivity, energy and agility with the ability to analyse business needs and take swift and appropriate actions and engage internally.

• Communication: Excellent oral and written communication skills; ability to communicate complex information in a clear and concise manner and distil key company messages, ensuring alignment with the company’s vision and values. The ability to succinctly deliver content and clear messaging through a variety of channels.

• Self-motivated: Highly self-motivated in overcoming obstacles.

• Target-driven and dedicated: Passionate about meeting and exceeding targets and dedicated to ensuring company success.

• Analytical: Excellent analytical, methodological and research skills, ensuring marketing performance is evaluated through data-driven activities with a focus on ROI.

• Presentation: Excellent presentation skills.

• Prioritisation: Strong capability in juggling priorities and meeting deadlines, while retaining consistently high-quality outcomes.

• Interpersonal: Excellent interpersonal skills and ability to work effectively with others in and across the organisation to accomplish team goals.

• Problem-solving: Excellent problem-solving skills and creativity with the ability to generate ideas.

• Avid Learner: Strong commitment to personal development and learning to benefit the growth of the business. Passion for marketing and staying updated with industry trends, driving change, and sharing new ideas with colleagues.

• IT: Excellent IT and numerical skills including proficiency in Excel, Word and PowerPoint

Qualifications & Experience

Desirable

• Degree in marketing, business, or a related field.

• Experience in life sciences and/or consulting, preferably in Value and Access.

• Marketing experience with the ‘can do’ attitude to deliver operationally.

• Experience of digital marketing channels, including SEO, SEM, social media e.g. LinkedIn, email marketing, Content Management System, CRM, and Gen AI tools for content generation.

• Ability to produce complex and relevant content for varied channels and audiences.

Logistics

• Must be eligible to work in the UK

• Flexible working.

• Hybrid work model, Farringdon, London office

• Permanent, full-time role.